How to Create a Website for Business Development
First Step: Defining What you Need!
The first step in understanding how to create a website is to understand exactly what you need. Below are a few of the obvious choices:
It is wise to map out what you wish to achieve before creating a website. However if you know what you want from your website then below is a step-by-step guide for you on how to create a website for business development.
If you are not sure then you can either continue to read below (the business website choice) or get in contact with one of the team to have a strategy session.
Second Step: Choosing the Right Platform
If you have moved onto the next step in working out how to create a website, then we will assume that you are building a multi-page business website. The first thing we need to do is work out what platform is best for you.
The Different Website Platforms
The most popular website builders in 2019 are WordPress (52%), Wix (4%), Joomla (4%), SquareSpace(4%), and Weebly (2%). As you can see WordPress is the most popular and it would be our suggestion for you to go with the trend if you are building a website for business development.
It is Free
The best things in life are free and WordPress doesn’t disappoint. All you need is a domain and hosting.
Easy To Use
Over the years its has become easier and easier to use so now you don’t need to be a developer to work out what’s going on.
Because it’s open source, you can host it pretty much anywhere. Platforms like CPanel even have a one click installer.
Looking for an great responsive design? With its huge marketplace of templates, you’ll find exactly what you need.
Loads of Functionality
Through the use of plugins, there’s very little you cant get your WordPress site to do!
There is a fantastic community of helpful developers ready to help you out if/when you need it so you’ll never be in the dark.
WordPress is constantly updating itself to ensure that your site is safe and secure from hackers and data thieves.
It really plays well with others, from its fantastic SEO capabilities to the many API integrations.
Third Step: Purchasing a Domain
Creating a website requires two things. Web Hosting and Domain Name. They both go hand in hand. You must own your domain rather than having your site on someone else’s. Most hosting services can couple free 1 year domain purchases. However we like to segregate our domain provider from our hosting provider. For this we use GoDaddy for international and Crazy Domains for Australia.
It’s very likely that you already have a business name, in which case it’s really important that you try to secure the .com as well as any local domains, where you intend to operate (eg .com.au for Australia). You may also one to consider the more modern industry specific domains like .io for tech companies.
If you don’t have a business name yet, this is probably a good thing because you don’t want to choose a business name before checking domain availability. In this case here’s a few tips to help you choose a good one before we move on to showing you how to create a website:
• Think of 10 keywords that suit/describe the business that you will be building a website for. You could mix them up and add suffixes and prefixes to create domain names.
• There are also a load of tools that can help like Name Mesh.
• Be unique. See that they are not the misspelled, hyphenated, or the plural version of an existing domain.
• Dot-com domains are the best for building a brand, particularly if you are/want to be international. With a global audience you could also consider .org, or .net.
• Your domain should be short and easy to remember/spell/type so people can find your site.
• See that you do not infringe on anyone’s copyright with your domain name. Search before buying your URL.
Fourth Step: Setting Up The Hosting
Your websites are built on the foundation of web hosting services. This refers to where your site resides on the internet and is the cloud storage for all your media from the content and images to the website files. Here’s a few well known providers to choose from:
• Bluehost – Reliable international hosting with great uptime
• HostGator – Great for loads of users because of its unlimited hosting
• Inmotion Hosting – Good for affordable reseller accounts with WHM
• Digital Pacific – Premium Australian service with fantastic support
Once you choose your provider, you will need to work out the type of hosting you want. The options are:
• Shared web hosting
• Cloud-based hosting
• Managed WordPress web hosting
• Reseller web hosting
• Virtual private server
• Colocation web hosting
• Self-service hosting
Cloud-based hosting is the best option feature/performance-wise but shared web hosting is the most affordable and thus the most popular. Personally, we advise that you avoid managed WordPress web hosting, when you want to create a website because it’s far less flexible (eg it does not include email hosting). As for all the others, they are specialist requirements and can be ignored by most businesses.
Because of how easy it is to use with WordPress, we would suggest going with cloud or shared web hosting that uses CPanel. In our view, it’s by far the best hosting control panel, not only enabling a 1 click install of WordPress but also allowing you to setup emails, SSL certificates, have addon domains and more.
Remember if you did not purchase your domain at the same place as your hosting, you will need to point your domain to the hosting provider by changing the Name Server details in the DNS settings.
Fifth Step: Installing WordPress on cPanel
Use the one click installer
Scroll down to the one click installer section. This can be different for each hosting company but usually it’s run by Softaculous
Softaculous will now ask you where you want to install WordPress
You need to choose http (without SSL) or https (With SSL) protocol. NB It is advised that your site has an SSL certificate else browsers may see your content as malicious
You can add other items like Site Name
However, this can all be edited later. Plus please note usually when you install templates, it will overwrite this data
Everything else is optional
But I would deselect any plugins it selects for you to install automatically
Logon to your cPanel
Usually this is done by logging on to your hosting provider and clicking launch cPanel.
Click on the WordPress Installer
The theme is equipped with extremely easy and attractive options and elements for blogging. Build content and customise layout with JetBlog plugin and other tools
Next choose the domain name where you want to install WordPress
Most users want to install WordPress in the domain’s root directory, in which case, you will just leave ‘In Directory’ field empty
Remember to add your username
Something you will remember like “admin” and a password (try to make it a strong one)
Sixth Step: Designing the Website
Although you could design the UI for your website yourself and then hand over the graphics designs to web developer for custom development, this is a much more time intensive and costly task compared to using a WordPress template. Therefore we suggest that you look at one of the main
free or paid themes.
A theme is a design template that demonstrates how your website will look. There are more than 1500 amazing and professionally designed themes you could choose from and then customize for your websites. Most of the WordPress themes are free and allow you to customize them whichever way you want.
We should mention though that better themes, such as those found at Themeforest, are paid and for good reason. Not only do they look better, they come with various page builders and plugins that help your site to run better. However don’t be discourage, they will only set you back $50-100. It’s still far more economic than building a custom site from scratch.
We love to use the Elementor page building plugin because it’s so easy to use. It’s one of the few drag and drop builders that works really well with WordPress. Therefore, we’d recommend looking for a template that uses Elementor as the front end page builder like Crocoblock. Their templates are fantastic and the support is great. Not just that but they have developed a load of purpose built plugins that allow you to further customise the UI of your website.
How To Create Content
Here is how you can create a new page using the Gutenberg editor :
• In the Dashboard sidebar, look for the section Pages and then click on “Add New”;
• For the default WordPress editor, you can add text, images, shortcodes, videos; and a lot more;
• After adding text on the page, click Save Draft and then Preview to see your text before publishing it.
Seventh Step: Headers & Footers
Headers, and footers are the backbones of every website. They are the key elements, and contain links to important pages and allow your visitors to easily navigate through the site and find what they are looking for. Potential clients visit these pages before making a purchase or an inquiry. You must use it to their potential.
Elementor is the best builder plugin for WordPress and the best tools you could use to add headers, footers, and menus on your pages. Elementor theme builder lets you edit your site’s header and footer by visually designing it the way you want.
Eighth Step: Optimise for SEO
You cannot drive organic traffic to your website without having the know-how of SEO. SEO stands for Search Engine Optimisation and as search engines rank your website in top results, your website becomes visible, which leads to more organic traffic and more opportunities to convert prospects into customers. It is great for brand awareness, as well as creating a relationship with prospects.
Apart from learning how to create a website, you should also invest your time and effort into learning how you can make your web site SEO-optimized because, without that, people wouldn’t even know that you exist. So, along with creating an attractive and interactive web design, work on your website SEO as well.
Here are a few tips for you regarding booting your SEO:
Anything that slows down your site has to go. Get rid of non-essential elements if you are a WordPress user. Deactivate the plugins you do not use or need.
Long-tail keywords play a key role in SEO. Many people are still not aware of it and find ways to manipulate search engines.
Linking between websites is crucial to growth, so make sure you link your content with relevant websites as well as finding high authority backlinks back to your content.
When you create a website, images are key to the look and feel. However its really important that you give all your images relevant ALT Text.
Ninth Step: Don’t Forget About Plugin
A plugin is a software that acts as an add-on. It provides the browser with additional functionality and allows a web browser to display additional content which is not originally designed for displaying on the website. At WordPress, there are over 54000 plugins you could select.
That’s it! You have everything you need to build a website from scratch using WordPress.
However if it all looks too hard, feel free to contact our preferred developers to have a template customised for you or design and build from scratch.